There are several tools that can help you build your business as you enter the world of ecommerce. Below are five tools that will help you.
This article offers a few that I have had personal experience with. Keep in mind there THOUSANDs of tools you can use but this is a good starting point.
1. All Google tools
- -Google Adwords – Find keywords for your brand, based on the number of total searches.
- -Google Webmaster Tools – Get detailed reports of a website, your data and a whole library so you can know how to improve your site and get it to appear on the first page of results.
- -Google Analytics – Find and analyze the keywords that are driving traffic to your site, to implement them in your content and improve your web positioning.
- -Google Trends – Do you want to know what are the trending topics on the web? In Google Trends you can find out which are the most searched topics and see the possibility of adapting them to create interesting content.
2. Woo Rank
Do you want to know how SEO-friendly your site is?
Thanks to Woo Rank you can find out what your strengths and weaknesses are in this regard.
This site is responsible for analyzing your entire site, or page by page, using SEO, social and mobile optimization metrics; it lets you know automatically how well the backlinks of your site are in general and you can know the factors that you may want to improve so that the performance of your site is much better.
Your profiles on social networks also require improvement actions.
Using a platform like Hootsuite will allow you to:
- Review the mentions of your brand
- The performance of your followers,
- The traffic in your profile and discover which are the trending topics of the moment to take advantage of their popularity.
- Hootsuite has a free plan in which it allows you to manage three different accounts and a plan with cost for additional users that starts from $ 8.99 USD per month.
If you do not dedicate yourself to creating online stores in a professional manner, it is likely that you do not know this tool.
This UserTesting initiative offers you an objective opinion on the usability of your ecommerce for free . What more could you want!.
You just have to send the address of your business, and they will send you a video of a real person (not a robot), browsing your website.
In addition, Peek, makes recommendations to improve the navigation of your store.
In this way, it will be very easy to optimize the user experience to increase conversion, customer satisfaction, and most importantly, sales.
One of the best selling strategies is email marketing.
The conversion rate of using email marketing, is 72%, so, by not using this strategy, you will be wasting a huge opportunity . In addition, you have no excuses, because one of the best tools for email marketing, is MailChimp , which is free (up to 2500 contacts), and adapts perfectly to any platform.
(there are lots of qualify password safes out there….this one has a free version)
How many tears and frustrations have I had because of the many passwords that have to be remembered.
But, when I discovered this fabulous tool, it was life changing for me. KeePass, is a password manager, safe and easy to use.
So you can store all your passwords in a database . Now you just have to remember one password, that of the KeePass database.
You can rest easy, your passwords will be encrypted, since this manager uses one of the safest algorithms available.
Other tools to consider include:
1. Helpdesk => Click here
With every e-commerce store, you need a way to contact and help all the customers who have questions.
A proven tool for doing so is a virtual help desk for your ecommerce website.
This can be used both for your customers and for your employees. He supports your customers with general questions and offers help with various self-help tools.
An important concern in building an e-commerce store is how to market your online service.
A simple method is the e-mail newsletter.
These virtual newsletters can be sent to potential and regular customers.
There are several marketing tools available through the newsletter, and some of them are even free. Newsletters have proven effective in driving traffic to your ecommerce website.
3. Online shopping cart – I prefer Shopify ==>click here
Simple and easy to use are something that is a must with a eCommerce store….Why? If its too hard to use, you will end up not scrapping it for something easier.
Many ecommerce stores have found that many customers cancel their online purchases after adding products to their cart.
If you use a shopping cart tool designed to remind your customers of the products in their shopping cart, you’ll see a dramatic increase in sales.
Because your customers are encouraged to proceed with the purchase.
Many of these tools are free and allow you to fully customize your own message.
4. Online storefront – Shopify is highly recommended – click here to check it out
Every e-commerce website needs a functioning online shop and an attractive shop window.
There are several tools that can help you create an online store in minutes.
As a beginner, you can use templates. But if you are a programmer, you can customize your online shop.
The most important thing is to create a user-friendly website with a clear navigation structure and search filters.
5. Logistics platform (sometimes included with your eCommerce platform)
If you run an e-commerce website, you lack the luxury of a traditional store where you can manage, store and ship your goods.
One solution is to use a logistics platform. This tool also gives you free time so you can take care of the other aspects of your business.
Opening an online store brings great benefits to businesses:
- It’s cheaper, you get more visibility and therefore
- More sales opportunities
- You can sell your products anywhere, etc.
- However, one of the big drawbacks for the businessman is still dealing with technology
For someone without experience it is a real odyssey to surf the internet in search of the right tools or platforms to create an online store that fits the specific needs of your business.
The chances of making mistakes are greater than those of being right (But that’s ok, Mistakes are part of the proccess).
There are too many aspects to consider before embarking on creating an online store: choose the platform, the attractive design, optimize the images so they load fast, etc. So our advice is that before the doubt hire professionals to help you, guide you and advise you. Or, use a platform that offers all the training and tools you need
However, despite this, it never hurts to possess some own knowledge about ecommerce, electronic commerce, in order not to make us continually dependent on external help, and go, little by little, getting autonomy.
The first thing that must be decided to create an online store is the most suitable platform for the business.
Not all online businesses are the same . Choosing the wrong platform, which is the basis, can mean the loss of months of work.
Here we leave you this interesting article that shows us how to choose wrong the platform can be fatal, and makes a comparison of four of the best known platforms for ecommerce.