This article is about customer funnel building software….
You ever purchase a product and then you get taken on a wild journey that shows you a bunch of related cool products that you are interested in?
I end up buying everything that is put in front of me.
Because whomever built the sales funnel that I clicked on knew what they are doing.
This said person or persons…did a ton or research and brought these products to my attention when I already had my credit card out.
What is this called?
This is called many different things
- Sales Funnel
- Up selling
- Down selling
- Value stacking
Are some of the more popular terms you hear when talking about this method.
The question is….
How do you build a custom sales funnel like the ones you get sucked into?
This can be tough.
When you first click on a ad for a product that you are interested in you are expecting it to be more like the traditional e-commerce method.
One product and then you add it to cart.
You then can continue shopping you would like.
But in these unique up selling sales funnels you are taken to a next page that has another related offer after you selected the product you originally expressed interest in.
You have to be able to hack the entire process of sales funnel to find out what they are doing.
You then need to find a software or page building software that allows you to build this same kind of page sequence.
In fact a lot of the time they are so confident in the up sells they have behind the wall of the first page, they will sometimes offer this products for free or even at a loss.
This is called Loss Leader
So many people online get it wrong when the offer just one product….
My personal favorite for quickly building powerful sales funnels is ClickFunnels
(PS. if you ask ClickFunnels at the end of the original 14 free trial they sometimes will extend it for another 14 days)
There are softwares that are being built to specifically help you build these effective sales funnels.
This is a method that is being used by the master online marketers.
Custom Funnel Builder
Here is what you need to look for when you are looking for a customer funnel building tool:
- Simple and easy to Use
- Good support system
- Good Training
- Integration with payment platforms
- Integration with Email autoresponder
- Seem less flow
- The ability to A & B test your funnel
When I first started building custom funnels I would use all the free templates I could find.
Here are some examples of those free funnels:
This is a whole free Funnel/business in a box – check it out.
This helped me get a good baseline on what a structured sales funnel should look and feel like.
How to use a Custom Funnel Builder
I was then able to break and delete things as I learned.
The secret to learning any software is to jump in and just try things.
Make sure that if the customer funnel building tool has support or training…– USE IT
This allows you to shortcut your own personal learning curve.
Who should use a Custom Funnel Builder?
To be honest….everyone that sells ANYTHING online should at least be following the upsell funnels.
Amazon is a prime example of upselling. In fact they are a conversion master.
Ever add the suggested items that fit with the product that you are looking at?
So, if you have any of the following you should use a custom funnel builder tool for value stacking your funnels.
- Physical product
- E Product
- Info Product
All of the above that I mentioned can be used to build out a kick ass funnel that increases your sales with your already paying customer.
Keep in mind. You need to make sure your value down the line in your funnel needs to relate to what brought the buyer to your ad in the first page.
If you find these products, you will have a much easier time converting in your funnel.
Please let me any questions or comments below on how I can help you on your journey.
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